Our official expansion into sister states of North Dakota and South Dakota makes our name, the Innocence Project of Minnesota, obsolete. Moving forward, we are the:

GREAT NORTH INNOCENCE PROJECT!

We might be experts on wrongful convictions, but we’re not marketing and branding experts. At the request of our board member, Lea Harpster, her colleagues at Thomson Reuters volunteered to help us find our new identity! This terrific team got to work and helped us improve our outreach to you, create our new name and our new logo, which we’re proud to reveal as part of our 2020 Benefit for Innocence. 

Thank you to the following outstanding Thomson Reuters partners for their creativity and expertise:

Hillary Brodsky, Senior Content Marketer

Kristi Carlson, Web Designer

Austin Crossman, Demand Generation Associate

Jason Drury, Senior Campaign Planner – Law School

Lindsay Lindner, Senior Market Research Analyst

Joanne Mansur, Manager, Market Research

Cassie Myers, Senior Solutions Marketer

Ali Palmer, Solutions Marketer

Amy Rogstad, Senior Web Designer

Ieva Saulite Gorrilla, Manager, Brand Strategy

Sara Sawyer, Senior Manager, Campaign Planning

Michelle Schoenecker, Senior Director Enterprise Brand Strategy

Kellie Wellman, Director, Social Impact

Benjamin Vickers, Senior Director, Solutions Marketing